Want to sell your house fast and for more money?
What do you need to do to prepare? After extensive research and time taking buyers to look at a potential new home for themselves this is what we have discovered.
The first 60 seconds that someone is in your house is all that matters!
This is the first 60 seconds after a buyer walks into your house and decides whether or not to buy. Why does this happen? Because people buy houses based on emotion. Everything that follows the first 60 second is simply used to justify the buyer's initial reaction. If the buyer feels comfortable, or "at home," during the first 60 seconds of walking through the door, they will disregard the negative items they see from that point on. If they do not feel comfortable during these crucial 60 seconds, then they will use all of the other negative items to justify their negative feeling toward the house. Remember the more people that like your house translates into more offers and higher prices.
Here is an example. :-)
Joe and Jane come to view a house. They wait at the door while their Realtor opens the lockbox. (Sometimes this can take some time depending on the lockbox) They notice the front yard is will kept and the entrance is freshly painted. The door is clean and the lock opens easily. As they walk inside, the smell of the house in fresh and pleasant. In the winter, the temperature is warm and cozy. The living room is the correct size for Harry and he begins to visualize his comfy couch and TV. Joe and Sally love that the kitchen is clean and uncluttered. They spend a period of time in the kitchen speaking about its convenient layout. Then they move to the back deck and love the BBQ and fire pit. At this point they are both in love with the house.* They move up to the master bedroom and the master closet is over packed and untidy. They think nothing of it and move on to the next room because they have noticed it outside of the 60 second zone. When they get back to the living room they remember their dreams and decide to make an offer.
Here is another example. :-(
Joe and Jane come to view the same house. They wait at the door as their Realtor opens the lockbox. They notice the front yard is un-kept and the entrance is full of spider webs. The door is filthy with shoe marks and the lock jams. As they walk in, the smell of the house is musty. The living room is the correct size for Joe but he can't visualize his couch and TV. There is far too much clutter. The kitchen is clean and tidy but they only give it a quick glance. They simply want to see the rest of the house as fast as possible. At this point they fell neutral, or even negative emotions toward the house because of a bad experience during the 60 second zone. They move up to the master bedroom and the master closet is over packed and untidy. They look at the clutter and conclude that the closet is much too small for them. When they return to the living room they ask to see the next house.
Put yourself in the buyer’s shoes before you list your house with us:
With your front door key in hand, walk from the outside and look at the following:
- Entrance is clean and free of spider webs (maybe this is not your main access to your house but it is the buyers access to your house)
- Is the yard tidy? Lawn cut and beds manicured?
- Does the front door open easily with the key? Is the door clean?
- What is the first thing you smell as you open the door?
- Time yourself for 60 sec and see how much ground you can cover.
What can we do?
- Never assume buyers are creative and can see past clutter.
- Focus our attention on cleaning the areas inside the 60 second zone first.
- Street appeal is important as well (garage door in good shape? Paint? )
- Minor details, such as the smell of the house, front door lock, can have a large emotional impact
- Less furniture is better than a house packed and no visualization space
Remember this important fact:
*You only have one chance to make a good first impression!
Here are some 3D tour examples of houses that have a great 60 sec zone
- 3D tour of a large home in Issaquah
- 3D tour of an old house that has been renovated well
- 3D tour of a well appointed smaller home
Schedule a time for us to do a 60 sec zone assessment with you today- call or text Tasha at 425-241-0859.
Alan & Tasha are both full time Realtors who can assist you get your home ready for sale